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On the 9th of May POWA, in partnership with Ogilvy, conducted a social experiment in a townhouse complex in a Johannesburg suburb.
The idea was simple: make as much noise as possible in a quiet part of suburbia to test when the neighbours would start complaining.
Violence in South Africa has reached epidemic proportions, and it is not just women from poorer communities that fall victim to abuse. “POWA’s brief was to create awareness of the fact that violence happens everywhere, and it is rampant because we, as a community, accept it.